La cultura y los creadores de tendencias en EE. UU.

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Por Julia Scott.

La cultura es un concepto en constante cambio y atractivo, y numerosos factores influyen en ella. Las generaciones evolucionan en simbiosis con la cultura que las rodea, y ambas se influyen mutuamente de maneras más o menos sutiles. La cultura es una mezcla de creencias, valores, normas, prácticas y lenguaje. Como era de esperar, los medios de comunicación son uno de los factores más poderosos en la formación cultural, atrayendo, uniendo y dividiendo a miles de millones de personas. Ya sea que enciendan la televisión o internet, hay opiniones, tendencias y una gran cantidad de información. Al identificarse con los personajes de una serie, las generaciones pueden crecer con valores similares. Los medios de comunicación con cierto alcance y autoridad pueden convertirse en creadores de tendencias. Understanding Media and Culture (2016) muestra que los creadores de tendencias son herramientas prácticas debido a su particularidad, enfoque y amplio atractivo. Casi monopolizando el subsector de los medios, estos fenómenos desempeñan un papel increíblemente significativo en la creación de normas culturales y la formación de generaciones.

Por ejemplo, la serie de culto sobre conspiraciones y ciencia ficción “Expediente X” incrementó enormemente el interés de las jóvenes por las ciencias, tecnología, ingeniería y matemáticas (STEM), mostrándoles con el ejemplo de lo que eran capaces. Al convertirse en un referente, el programa revolucionó la representación de las mujeres en la ciencia en la televisión nacional, iniciando una nueva era en el feminismo científico. Aunque el programa se dirigía principalmente al entretenimiento, su impacto social y cultural superó todas las expectativas.

Si bien es más difícil identificar los factores sociales y culturales en la actualidad, y las consecuencias aún no se han consolidado, sin duda existen algunos referentes en la cultura estadounidense actual. Por ejemplo, las celebridades tienen una innegable capacidad de influencia. Al promover ciertas opiniones y descartar otras, estas personas en los medios populares influyen en millones de sus fans y seguidores, cambiando las perspectivas y opiniones sobre diversos temas. La negativa de Colin Kaepernick a arrodillarse durante el himno estadounidense en 2016 inspiró un movimiento social que tuvo un gran impacto en la concienciación sobre la desigualdad racial en todo el mundo. De manera similar, cientos de celebridades adoptan o rechazan diversos puntos de vista y perspectivas cada día, influyendo en las masas que los siguen y los respetan.

 

PrisioneroEnArgentina.com

December 1, 2025

 

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