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Los inicios de Marlboro, que se ha convertido en la marca de cigarrillos más popular del mundo, surgieron por necesidad. Ahora, son un imperio.

Podría decirse que el Marlboro Man es la figura más destacada en la publicidad del tabaco hasta la fecha.

La campaña para crear al hombre Marlboro comenzó en 1954 cuando la marca comenzó a hacerse con la cuota de mercado que les faltaba. Fumar estaba siendo cada vez más examinado por los médicos, y Marlboro llegó a introducir los cigarrillos con filtro como una alternativa más segura.

Sin embargo, estos cigarrillos originalmente se comercializaban estrictamente para mujeres, porque fumar cigarrillos con filtro parecía no masculino. Entonces, un ejecutivo de Marlboro llamado Leo Burnett hizo algunas pruebas de pantalla con un grupo de hombres corpulentos (albañiles, bomberos, vaqueros, detectives, soldados, etc.).

Pero, un individuo en particular llamado Bob Norris llamó la atención del equipo de Burnett más que cualquier otro colaborador.

Norris fue el Hombre Marlboro original, de hecho, sus apariciones como el Hombre Marlboro en realidad le dieron algunos papeles en películas como el vaquero fumador.

Pero aquí está la cosa, Norris nunca fumó un día en su vida.

Para alguien que se convirtió en sinónimo de la imagen de fumar, habló abiertamente sobre los peligros de fumar cigarrillos y fue un gran defensor de la educación para la salud que estaba fuera de la lente capitalista.

Norris murió a los 90 años hace unos noviembres (2019), y una de sus últimas declaraciones a la sociedad fue instando a la gente a no fumar.

[ezcol_1third]
Elliott
[/ezcol_1third] [ezcol_1third]
Norris
[/ezcol_1third] [ezcol_1third_end]
Johnson
[/ezcol_1third_end]

Sam Elliott personificó al Marlboro Man en la película Gracias por Fumar. Don Johnson lo hizo en Harley Davidson y Marlboro Man.

 

 

PrisioneroEnArgentina.com
Setiembre 16, 2022
 

111 thoughts on “Marlboro Man”

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    • Jess
    • posted on September 17, 2022
    Reply

    Elliott is 74… and still killer moustache

    • Gregory
    • posted on September 16, 2022
    Reply

    That music is sublime.

  98. Reply

    Sam Elliot … one of the greatest

    • Χρήστος Ντάγκας
    • posted on September 16, 2022
    Reply

    Οι πιο βρώμικοι πνεύμονες στην ιστορία

    • Peter Parkinson
    • posted on September 16, 2022
    Reply

    My Dad in his 80, still smoke Marlboro Red since he was 17.

    • Piti
    • posted on September 16, 2022
    Reply

    Que hombretones.

  102. Reply

    Uno despues de la comida, es digestivo

  103. Reply

    Question for smokers: Don’t you see that Marlboro cigarettes and other cigarettes have a bad flavor as if they were carbonated, not what these cigarettes were in the eighties and nineties, what do you think??

  104. Reply

    Siempre le fui fiel a Marlboro

  105. Reply

    Sam Eliott still handsome

      • Barbie
      • posted on September 16, 2022
      Reply

      Oh Yeah…!

      1. Reply

        Don Johnson is a killer two

  106. Reply

    James Arness AKA. Marshall Dillion would have made a excellent Marlboro Man complete with his famous horse Buck. He did Commercials for L&M cigarettes even Kitty was on them smoking with him

  107. Reply

    I know smoking is bad… but… if you smoke Marlboros, you’ll look cool and you’ll have a full orchestra following you, highlighting your adventures with dramatic music.

    1. Reply

      Quit over two years ago….still miss my reds in a box.

        • Vic
        • posted on September 16, 2022
        Reply

        Me too

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